Postal Price Increase in the Works?

The USPS filed a price increase request with the Postal Regulatory Commission (PRC) on July 6. Most of the changes are under a six percent increase, but that could still impact mailing budgets. Some products, like catalogs, could see their prices rise by 5.1%. Direct mail is still the most effective way to reach potential customers, (see Direct Mail Tops) but an increase in postage costs may give some marketers pause. The PRC has 90 days to make a final ruling; if they approve these price increases, how will it affect you?

For more details, see Mailing Systems Technology.

Choose Print

Choose print. The paper industry plants more than it harvests and today there are 25% more trees in the developed world than in 1900. Paper is biodegradable, renewable and sustainable. Growing and harvesting trees provides jobs while forestry plantations provide clean air, clean water, wildlife habitat and carbon storage. A decline in the demand for paper products risks a decline in sustainably managed re-growth forests. Use print, it is tangible, it is effective in getting your message across and when recycled it will come back to us as paper or board.

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Direct Mail Tops Overall for PBS Fundraising

Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. The study, conducted by DMW Direct Fundraising, a direct response advertising agency which supplies fundraising services to public television affiliates nation wide, analyzed data from more than 700 campaigns for 73 stations from 2005 through the end of 2009, representing 34 million pieces mailed.
 

According to their findings, PBS stations in 2009 raised $295.21 per thousand pieces mailed, up 16.3% from 2008, with an average gift of $42.10, up from $41.64. Performance had bottomed out in 2006 with $236.58 per thousand and an average gift of $39.80.

Based on a review of the overall retention rate, the group's findings show that direct mail is the channel that generates public television's most loyal donors.

Re-posted from Print in the Mix.  Sources: The Philanthropy Journal, Public TV direct-mail drives on the upswing, May 12, 2010, and DMW Direct Fundraising, DMW Direct Study Shows Major Turnaround for Public TV Direct Mail Donor Acquisition, April 29, 2010.