2010 Holiday Cards Now Available Online
CR Print's 2010 Collection of Holiday Cards is now available online. Click here to see the biggest selection on the internet. Free envelope printing is available for a limited time.
Views, snapshots, and conversation, from a retired printer.
CR Print's 2010 Collection of Holiday Cards is now available online. Click here to see the biggest selection on the internet. Free envelope printing is available for a limited time.
After studying the behavior of some 14 million e-mail recipients, the marketing measurement firm, Salted Services, concluded that "On average, 51.1% of readers spend less than 2 seconds looking at your email." That is, 51.1% of those who even bothered to open it. Two seconds to convey a message or make an impression is not a lot of time. That doesn't mean you should abandon your e-mail marketing efforts, but definetly learn to make the most of them.
One way to improve the receptivity of your e-mails is to couple them with a direct mail campaign. Direct mail may seem old fashioned, but it is still the undisputed leader in securing a positive response. See "Do You Know the Facts?" Using both direct mail and e-mail in a coordinated campaign will improve response rates in both media and that is better than a single, two second, shot at success.