Most E-mail Deleted Within Two Seconds

After studying the behavior of some 14 million e-mail recipients, the marketing measurement firm, Salted Services, concluded that "On average, 51.1% of readers spend less than 2 seconds looking at your email."  That is, 51.1% of those who even bothered to open it. Two seconds to convey a message or make an impression is not a lot of time. That doesn't mean you should abandon your e-mail marketing efforts, but definetly learn to make the most of them.

One way to improve the receptivity of your e-mails is to couple them with a direct mail campaign. Direct mail may seem old fashioned, but it is still the undisputed leader in securing a positive response. See "Do You Know the Facts?" Using both direct mail and e-mail in a coordinated campaign will improve response rates in both media and that is better than a single, two second, shot at success.