Thursday, September 30, 2010

2010 Holiday Cards Now Available Online

CR Print's 2010 Collection of Holiday Cards is now available online. Click here to see the biggest selection on the internet. Free envelope printing is available for a limited time.


You haven't even thought about it yet? Well, there are some people who have actually ordered their holiday cards already. Of course, I am not one of them, and chances are, neither are you. In mid December when holiday card orders start to pour into CR Print with urgent messages (and voices) attached, it dawns on me that I am not alone in my perennial procrastination. I will probably wait until the last minute to order my cards, but you don’t have to.

CR Print's online holiday card collection makes choosing your holiday cards easier and faster than ever. Just go to CR Print and click on the Holiday Card icon. Or click here. This will take you to CR Print's all new 2010 selection of holiday cards. You can make your choices and place your order all on line. It is a great time saver.

And here is a great marketing idea to get a leg up on the competition. Send a Thanksgiving card. Your card will celebrate the holiday that most Americans find to be the most enjoyable time. It will not get lost in a stack of cards from your competitors.  And the first holiday card people receive usually gets the most attention.

Take the stress out of the holidays and order your cards online.

Monday, September 13, 2010

Most E-mail Deleted Within Two Seconds

After studying the behavior of some 14 million e-mail recipients, the marketing measurement firm, Salted Services, concluded that "On average, 51.1% of readers spend less than 2 seconds looking at your email."  That is, 51.1% of those who even bothered to open it. Two seconds to convey a message or make an impression is not a lot of time. That doesn't mean you should abandon your e-mail marketing efforts, but definetly learn to make the most of them.

One way to improve the receptivity of your e-mails is to couple them with a direct mail campaign. Direct mail may seem old fashioned, but it is still the undisputed leader in securing a positive response. See "Do You Know the Facts?" Using both direct mail and e-mail in a coordinated campaign will improve response rates in both media and that is better than a single, two second, shot at success.