McDonald's is Going Green - At Least in Germany
Spiegel Online is reporting that McDonald's will change the sign colors on its German restaurants. The mustard yellow arches on a bright red background will change to yellow on green. The idea is to reposition the burger chain as an environmentally responsible company.
While it may not convince many vegetarians, the company is working hard to change its image. The new restaurants will feature wood and stone facades, a radical departure from the garish Mickey-D's we see here in the states. McDonald's has already been moving in a more enviro-senstive direction with the introduction of its recycled napkins and packaging. They have even taken measures to save the hedgehogs.
The savvy marketing types at McDonald's have seen the future and they plan to be part of it. I hope they recognize that their American customers would welcome those same changes here that they are implementing in Germany.
1 comments:
Wow, this is so interesting... I wonder to what extent the change of color will convince consumers that McDonalds are sincere in their intentions.
Surely, this colour change has to be backed up with tangible behaviour change if there is to be a real change in the restaurant chain's image.
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