Every Door Direct Mail

Direct mail is usually regarded as the most effective advertising medium there is. But for a lot of small businesses, acquiring mailing lists and postal permits and meeting all of the requirements of the USPS appears to be too much of a hassle. This is especially true if your market area is small.  Now, suppose your business could reach all of the potential customers in your neighborhood without the need for a mailing list, permits or the associated fees? Well, that is exactly what Every Door Direct Mail is designed to do.

With Every Door Direct Mail, you can create a saturation mailing without applying individual names and addresses to each mail piece. You can target a location by a specified distance from your retail site. Your target area could be a city or a specific neighborhood within that city. Want to reach only those households on your side of the bridge? You can do that. Want to blanket all of the doors in the industrial section? You can do that too. By selecting specific carrier routes, you can pinpoint the geographic area best suited for your marketing message.

Of course, there are some requirements. You have to mail at least 200 pieces but fewer than 5000 pieces. They must be Standard Flats and each piece must weigh 3.3oz or less. You can plan your mailing yourself using tools provided online by the USPS. Or you can use a mail service provider, like CR Print, to plan, prepare, and deliver to the post office. Either way you save the cost of buying a mailing list, a permit, and individually addressing each piece. It is a great opportunity for small businesses to take advantage of the effectiveness of direct mail at a minimal cost.