Americans Prefer Print Media for Reading

A recent survey done by Harris Interactive shows that the majority of U.S. adults think that printed media is easier to read than its digital equivalent. Adults report that they are more comfortable when they have something on paper. 64% of workers said they prefer words on paper, to words on a screen when it comes to reading. An even larger percentage, 70%, of workers in technology and telecommunications agreed that reading in print was easier than reading online. See Reuters.

This does not mean that online documents won't continue to grow in number, replacing a shrinking number of printed documents. But it does mean that print media has a value that needs to be understood. Businesses that have marketing and training requirements should recognize when print will give them the results they are looking for and digital media, by itself, won't.