Is "www" Still Needed for Printed Stationery?
Recently, we have had some customers request that the "www" part of their web site be omitted when printing up their business cards or letterhead. The assumption is that having ".com" or ".net" or ".org" at the end clearly indicates that this is a web site and therefore the "www" is not needed.
There are two schools of thought on this. One says that the "www" is unnecessary, and redundant, like putting the word "phone" in front of the phone number. People of this mind say everyone knows what it is and the extra letters are graphic clutter. The opposite view says that there are still some people who won't recognize it as a web site without the "www." If you are only marketing to the young and savvy, they say, no problem. But if your target market is broader than that, you still need to add the "www" to insure that the web address is recognized as a web address.
What do you think?
3 comments:
The poll, located at a domain where www is omitted, asks if www should be omitted. Hmmm… By the by, the ubiquitous www is not the only prefix in use. There are others including www1 and www2. Apple uses "store.apple.com" for example (no www needed to buy a Mac).
I’m going to say yes, because there is a difference between www.yourcompany.com and yourcompany.com of which they can point to different web sites. Yourcompany.com is the upper level domain and the www is what’s called a sub domain. Most companies point both to the same website, however I have seen many cases where the sub-domain is sent somewhere else. Example: Would be Intranet vs. Internet, etc.
I think the www is unnecessary. I also really hate those twisted words that you have to figure out before you post a comment. In my opinion those are also unnecessary and discourages comments.
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